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Be a hero in this journey

Transform the Play Day from a single-day event into the celebration of a movement, collecting collectively 1000000 play-units to unlock a treasure.

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Table of content

Why,what?

What are we trying to achieve?

Go!

The Concept

The tools we need to create impact.

You ready for that?

For who?

What are the needs of LEGO employees?

Over here!

Conclusions...

... key takeaways and more.

The End

How?

Getting there is a creative process.

Let me show you

Play is a crucial lifelong learning experience for children and adults.

Learning through play can rebuild the world and our future to the better.

LEGO to become a global force for Learning Through Play

Inspire and enable our colleagues to bring Learning Through Play into their workplace, homes and communities.

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Engage our 24K employees

~4500k colleagues in Billund,
~3200 in Kladno/Czech Republic,
~2700 in Monterrey/Mexico, …
~400 in Munich/Germany, Singapore, Shanghai, ...

Four Personas

- Self - Driven
- Fun - Driven
- Goal - Driven
- Interest - Driven

2.5 Types

Back to a central dimension in some human personality theories.

Introvert and Extrovert in the Context of Play

2, or 3 groups with different needs when it comes to play.

Introvert and Extrovert in the Context of Play

Extrovert are more focused on the social aspect of play (being with people).
Introvert are more focused on the task of play (reaching a goal).

Different Types with different Needs

Extrovert need to feel they have been stimulated with people.
Introvert need to feel they have learned something.

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Play and Learning have so many similarities...

... as they are outcomes of a transformative moment.

The extrovert version of Play

Maximizing social interaction, active and joyful.

Communication Skills
Relation Building
Energy

The introvert version of Play

Maximizing meaning and iteration, still active in a different way.

Problem Solving
Skills development
Open ended

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What do we know so far?

Facts

  • Changing the world with Learning through Play
  • LEGO as a world class leader
  • Many many different types of employees
  • Extrovert-Ambivert-Introvert
  • Focus on Tasks and People
  • The Play day is in 57 weeks!

Assumptions

  • There are no budget rescrictions
  • There are no ressource restrictions

The Concept

The concept is rooted in a self-growth process.

Personal objectives, contributing to the LEGO mission.

Join the movement

Goal

Collect as many Virtual Play Coins as possibleΒ when you play with your family, your friends and your colleaguesΒ during the course of one year, and contribute to the global goal to open the treasure.

15 min of play = 1 Play Coin

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The process

The process

Investing efforts in preparing people to the play day will only make the day more rich and meaningful.

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The APP

The playful "MindSpace" app

Every playful activities can be log in the app. At the beginning, only simple activities would be there, such as playing a sport, playing board games, building with LEGO. But as the app matures, thing would get funky!

Examples of playful moments

15 min play/run outside with someone = 1 coin
15 min boardgame/videogame with someone = 1 coin
Attending a workshop on LtP = 2 coins
Giving a workshop on LtP = 3 coins
Organizing a treasure hunt for your kid and friend = 5 coins

Playful Hub for playful stuff

Monthly Challenges
Keynote Speaker
Small Team Challenges
Playful Book of the month

Differenciated ways to reach the 4 personas

Different ways to explore the topic of Learning through Play selected and picked for each type of user.

Learn to Play... with LEGO

There is a great proportion of LEGO employees that have children, and a greater proportion have parents.

How can we bridge generation through play?

Examples of differentiation

Personal goals
Small team objectifs
Medium size-team objectifs

Celebration of playful moments through the year.

Link other playful programs : Idea Conference, Play Agents, Leadership Playground

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The PLAY DAY 2022 -
CELEBRATION a year of LEARNING THROUGH PLAY

The LEGO Group to collect 1million of play units

1 000 000 units / 25 000 employees = 40 points each.

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Demonstrate what you have prepared and learned during 52 weeks of Learning through Play self-development program.

For each activity, 10 play-unit coins will be allocated to each player.

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Iterative

Joyful

Actively

Engaging

Social

Meaningful

Outcome / Skill

Developed

Persona

Type

1

Learn Magic Tricks with Bricks

Use the Magic Trick Kit to create your best magic trick spectacle

2h

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Communication

SD

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Crazy Chain Reaction

Use the LEGO Technic Chain Reaction Kit and create the longest chain reaction possible

2h

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Problem Solving

Creativity

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3

First Lego League Challenge

Use LEGO Education Spike Prime or LEGO Mindstorms to solve the yearly challenge.

5h

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Problem Solving

Collaboration

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4

Online Gaming Challenge

Explore or compete in one of our online universe, and discover a special mission for you on that day!

2h

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Collaboration

Problem Solving


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Play Music with New Colleagues

Got some musical tallent? Join the band, and have fun!

5h

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Collaboration

Creativity

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Play Sports with New Colleagues

This is going to be a real game. You have never played it that is for sure! But get ready to run, climb, hit and laugh.

5h

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Collaboration

Communication

Problem Solving

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Active Reading Challenge

Finish the specially designed for the day Ninjago story, using bricks, pencils, or words to make an epic adventure

2h

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Collaboration

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Design Thinking with Designers/Engineers

Spend the day with LEGO famous designer, and molds expert. Design your own model or your own 3D part, and get hints from experts.

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Collaboration

Problem Solving

Creativity

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Play Conferences

Attend world class conferences on Learning through Play and its benefits to all

5h


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Creativity

Social Awareness

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And after ...

Reaching the 1million Play Unit

1. The LEGO Group release a big partnership. For example, giving 1 million small units of play for kids in need.

2. All employees with an active account in the App and a LEGO VIP program can get point to buy LEGO products

3. Next year’s goal is set, with improved rules.

4. Make the app public, and invite other companies to join the movement.

Conclusion

1
Become a global force for Learning Through Play

Create a movement, by collecting play-units every time a LEGO employee is engaged in a playful moment.

2
Develop your superpowers as SUPER-PLAY HEROES

Create a process for them to become a play evangelist. Not all heroes wear capes, but we can all be superheroes.

3
Design for DIVERSE AND INCLUSIVE experiences

Select play moments during the play day designed to fulfill different user needs.

Some Steps

Tests

1. Country-specific interest for the App topics

2. Country-specific interest for the Conference topic

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Further Considerations

1. Validate the accurate diversity of the activities

2. Validate the culture specific appeal of the concept

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